Application of Social Media Threads in College Libraries

Today's technological world has a different impact than in the past. This difference occurs when information and communication technology brings significant changes to various aspects of life, one of which is in the world of education and libraries in higher education. At this time, social media has become one of the main elements in how humans interact or connect digitally. Social media makes it easier for people to create content or share information and communicate with other people very quickly and easily in seconds or minutes. Social media is a means that makes it easy to interact with fellow users and has two-way communication. 1 Social media has become an important tool in everyday life and is used as personal branding in the world of education and library management in universities for marketing media so that it is known to the wider community. College libraries are an important part of higher education institutions which have an important role in supporting activities such as the development of science, research, and academic activities. In recent years, university libraries have faced various new problems, such as the increasing demand for fast and easy access to information resources, the provision of library services that must keep up with the times, and changes in student behavior in seeking information today which is different from the past. One response to this challenge is to use tools in the application of social media to increase interaction between users and libraries. The popular social media platform is the "Threads" platform because it is an effective way to build a digital environment and communicate and share information among users, especially university staff and students. However, it is still limited in the context of university libraries with great potential in social media to improve library services and research on the application of social media, especially the Threads platform. In this research, the aim is to explore how to implement Threads social media in university libraries as an effort to increase interaction between users and libraries and also the quality of library services. The discussion in this research is the strategy for using Threads social media, the perceptions of users, namely students, and staff, regarding the application of this social media platform, and the impact of using the library. It is hoped that a better understanding of the application of the Threads platform in the context of university libraries can meet the information and communication needs of the academic community more optimally. It is also hoped that this research can provide strategic steps in facing changes in education and information technology, such as providing insight into the potential for better implementation of Threads social media.

The approach to this research uses a qualitative approach so that it can provide a deeper understanding of the application of Threads' social media in university libraries. Researchers using this approach make it possible to explore the views and experiences of stakeholders regarding the use of Threads social media, and can also analyze its impact on education and information technology. 1.Data Source -Interviews: conduct interviews with library staff, lecturers, students, and Threads social media users to get their views on the application of Threads social media. -Observation: observe the activities of using Threads social media in the college library environment. -Documents and Literature: a collection of data from related literature, regulations, and other related documents. 2.Data Collection Techniques -Interviews: Interviews will be conducted face-to-face or via telephone with a structured list of questions to gain insight from stakeholders. -Observation: Observing the interactions of Threads social media users in the library to understand how they are used and their impact. -Document Analysis: Analyze documents related to the application of Threads social media in libraries and relevant literature. 3.Data Analysis -Qualitative data analysis: The collected data will be analyzed using a qualitative approach with content analysis techniques to identify patterns, themes, and trends in interviews, observation, and document data. -Analysis Framework: Using an analysis framework to organize existing data and then analyze strategic steps that can be taken. 4.Validity and Reliability -Validity: ensuring the validity of the data, triangulating the data by combining results from various sources (interviews, observations, documents) and using comparisons with relevant literature. -Reliability: reliability will be maintained by ensuring that the data collection and analysis methods used can be repeated by other researchers with similar results. 5.Ethical Procedures -Request permission from all parties including stakeholders involved in this research. -Participant privacy and confidentiality will be maintained by maintaining anonymity in reporting results. -Comply with research ethics and applicable regulations. 6.Modeling Potential Implementation of Social Media Threads -Apart from collecting data, a potential model was also created on how Threads social media could be more effectively used in higher education libraries. This model will integrate findings from our research and propose strategic steps to increase the adoption of Threads social media in educational and information technology contexts. Using this method can provide a comprehensive view of the application of Threads social media in college libraries and identify strategic steps that can be taken to better face changes in the fields of education and information technology. THEORETICAL SUPPORT Library According to the Big Indonesian Dictionary (KBBI), a library is a place, building, or space provided for the maintenance and use of a collection of books, etc. and in other definitions, also in the KBBI, it is a collection of books, magazines and other library materials that are stored to be read, studied, discussed. 2 According to Prof. Sulistyo Basuki, a library is a room, part of a building, or the building itself which is used to store books and other publications which are usually stored according to a certain arrangement for use by readers, not for sale.3 According to Law No. 43. of 2007, a library is an institution that collects printed and recorded knowledge and manages it in a special way to meet the intellectual needs of its users through various ways of knowledge interaction.4 According to the International Federation of Library Associations and Institutions (IFLA), a library is a collection of printed and non-printed materials and/or information sources on a computer that are arranged systematically for the benefit of users. 5 Tunardi (2018) stated that libraries are warehouses for information, education, research, preservation, and preservation of the nation's cultural wealth, as well as being healthy, cheap, and useful tourist attractions.6 The library has several important functions for the progress of society. According to Darmanto (2020:7), there are several types of library functions, namely: administrative, research, informative, educational, recreational, and cultural. The administrative function of the library is related to the task of storing collections of library materials or information. 7 College According to Law No. 20 of 2003 Article 19 Paragraph 1: what is meant by tertiary education is the level of education after secondary education including diploma, bachelor's, master's, specialist, and doctoral education programs organized by tertiary institutions. 8 According to Law No. 12 of 2012 concerning higher education in Article 1 paragraph (1) it is stated that higher education is the level of education after secondary education which includes diploma programs, bachelor's programs, master's programs, doctoral programs, and professional programs, as well as specialist programs held by universities based on Indonesian culture.9 The functions of higher education institutions as stated in Law No. 12 of 2012 Article 4 are as follows: 1.Developing abilities and forming a dignified national character and civilization in order to make the nation's life more intelligent. 2.Develop innovative, responsive, creative, skilled, competitive, and cooperative academic activities through the implementation of the Tridharma. 3.Develop science and technology by paying attention to and applying the human values possessed by humans so that humans become fully human. 10 College Library College libraries are libraries located at universities, their subordinate bodies, or institutions affiliated with universities with the main aim of helping universities achieve their goals, namely the Tridharma of Higher Education (Education, Research and Community Service). 11 In another sense, a college library is a work unit that is an integral part of a parent institution which, together with other units, but in different roles, is tasked with helping the college concerned implement the Tridharma. 12 According to Syihabuddin Qalyubi, stated that a college library is a technical implementation unit (UPT) of a college that together with other units participates in implementing the Tri Dharma of Higher Education by selecting, collecting, processing, maintaining and serving information sources to its parent institution in particular and the academic community in general. 13 In the college library guidebook (Ministry of National Education, 2004:3), college libraries have various functions as follows: a.Educational Function The library is a learning resource for academics, therefore the collections provided are collections that support the achievement of learning objectives, organizing learning materials for each study program, collections of teaching and learning strategies, and materials supporting the implementation of learning evaluations.. b.Information Function Libraries are sources of information that are easily accessible to information seekers and users. c.Research Function The library prepares the most up-to-date primary and secondary materials materials for conducting research and studies in science, technology, and the arts. It is absolutely essential to have research-supporting collections in university libraries because the task of universities is to produce research works that can be applied for the benefit of community development in various fields. d.Recreation Function Libraries must provide meaningful recreational collections to build and develop the creativity, interest, and innovation power of library users. e.Publication Function Libraries should also help publish works produced by university residents, namely academics and non-academic staff. f.Deposit Function The library becomes a deposit center for all works and knowledge produced by university residents. g.Interpretation Function Libraries should carry out studies and provide added value to the information sources they have to help users carry out their dharma. 14 Threads Threads is a platform for sharing on social media developed with Facebook. This application makes it easy to share content such as videos, images, and text messages. Threads, like other social media, makes it easier for users to communicate with other users on a personal basis or connect with the closest people in the lives of users of the Threads social media platform. 15 Instagram social media users can connect directly to follow other users who have the Threads application. Steps to create platform threads: 1.Download Android users open the official store application on the Google Play Store or iOS users open the official store application on the App Store. Search for the "Threads from Instagram" application then click download. 2.Login When the Threads application has been downloaded, open the Threads application then log in using the same account as the user's Instagram application. 3.Privacy Preference Settings Users are asked to set privacy preferences. Threads also offer a variety of privacy setting options, as follows: who can see user content and who can send users messages. Choose the option that suits the user's desires and needs in sharing content. 4.Add Contact In this step, users can add known contacts to the friend list in the Threads application from the friends list in the Instagram application or can add them manually by entering the Instagram application username. 5.Sharing Content Users can share content with other users in Threads, such as sharing images or videos with the "Status" feature in Threads. 6.Creative Features Threads have a creative feature before the content is shared with other users. Users can use this feature offered by Threads, such as add effects, text, filters, stickers, and so on to videos or photos. 7.Other Features Apart from creative features, Threads also offers other features such as being able to view statuses and see stories from other users made at this time or based on posting time. Research methods According to Sugiyono (2015), research methodology is a scientific way to obtain data with specific purposes and uses. 16 In another definition, method means the path or method that must be followed to achieve a certain goal. 17 Qualitative research methods are research methods based on philosophy that are used to research scientific conditions (experiments) where the researcher is the instrument, qualitative data collection and analysis techniques place more emphasis on meaning. 18 Quantitative research methods are research methods based on the philosophy of positivism used to research a certain population or sample, collecting data using research instruments, and quantitative or statistical data analysis, with the aim of testing predetermined hypotheses. 19

In this discussion chapter on the application of Threads social media in college libraries, the main findings obtained from the data collected will be explained, and the impact of using this platform on information accessibility and user engagement. Threads Social Media User Profiles This discussion involves university library interactions which provide an overview of user characteristics, including age, gender, main interests, and frequency of use of Threads social media. Table 1. User Characteristics No.AgeGenderMain InterestFrequency of Use 120ManTechnologyFrequently (Every Day) 222WomanLiteratureRoutine (Several times/Week) 325ManArtSesekali (Bulan ini) 419WomanScienceRoutine (Several times/Week) 521ManSportFrequently (Every Day) 623WomanMusicSesekali (Bulan ini) 720ManSocialRoutine (Several times/Week) 824WomanScienceRoutine (Several times/Week) Increased Accessibility of Information In this discussion, we will explain findings related to increasing information accessibility resulting from the use of Threads social media and show how this platform is used to provide easy and efficient access to library collections, event schedules, and other resources. In support of these findings, data showed an increase in the number of visits to library web pages via links shared on social media Threads. Increased User Engagement In this subsection, we focus on the findings related to increasing user engagement. The data included shows an increase in the number of followers of the library's social media accounts, the number of comments, and positive reactions among users to the content shared. Table 2. Increased Number of Followers|Comments|Positive Reactions MonthIncrease in Followers (People)Number of CommentNumber of positive Reactions January10050200 February12060220 March15070240 April 18080260 May20080280 June220100300 July240110320 Agustus260120340 September280130360 October300140380 This table includes data regarding the increase in followers of the library's social media accounts (in number of people), the number of comments received on shared content, and the number of positive reactions (such as likes) received by the content during the specified time period. Determined. Figure 2. Increased Number of Followers|Comments|Positive Reactions Effective Content Analysis In this subsection, we examine the types of posts that users respond most to, as well as the posting patterns that are most successful in increasing interaction and participation. In this context, it presents communication strategies that have been successfully used with libraries to achieve their goals. Table 3. Communication strategy No.Communication strategyShort Description 1.Custom hashtags Create and promote custom hashtags related to library events or campaigns 2.Information Thread Present information in a structured order Host an online quiz or challenge that engages followers and increases their engagement 3.Book Quiz Present information in a structured order Host an online quiz or challenge that engages followers and increases their engagement 4.Retweets and InteractionsActively retweet and interact with followers and users who talk about the library 5.Educational VideosMake short videos that explain the use of library resources or provide literacy tips 6.Resource SharingShare links to articles, e-books, and other online resources that followers find useful. The table above lists several communication strategies that have been successfully used by libraries on Threads social media, along with a brief description of each strategy. Challenges and opportunities Could you identify the challenges faced in implementing Threads social media in college libraries, such as effective content management and avoiding irrelevant content? Additionally, we will outline opportunities that may open up with better utilization of Threads social media, such as building a strong online community and increasing the promotion of library events. Table 4. Opportunities for utilizing Threads social media No.OpportunityOpportunity Description 1Building a Strong Online Community Leveraging Threads social media to form an active and dedicated online community, share information, and support users in the exchange of ideas and experiences 2Increase Interaction with Users Using social media Threads to more actively interact with users. This can engage users in discussions, quizzes, and challenges relevant to their interests 3Promotion of library eventsUsing Threads social media to promote library events such as book discussions, literacy workshops, and collection exhibitions 4Collaboration with usersEncourage users to contribute by sharing their content, book reviews, or user experiences with the library 5Increasing Information AccessibilityThe availability of information that is more easily accessible via social media Threads, for example, updated information or guides for using library resources

Tugas utama sebuah perpustakaan adalah mengoleksi, memproses, mendiseminasikan buku dan pustaka lainnya, dengan tujuan mendukung aktivitas institutsilya. Dalam rangka mencapai tujuan itu, pustakawan haruslah siap dengan sistem penyimpanan dan penemuan kembali informasi yang mantap. Layanan perpustakaan merupakan salah satu indikator keberhasilan perpustakaan. Kebanyakan perpustakaan menyelenggarakan pelayanan yang mendasar, seperti sirkulasi, referensi, penyusunan bibliografi, pendidikan pengguna dan lain sebagainya. Disamping itu perpustakaan mempunyai masalah yang selalu harus dihadapinya, seperti kekurangan koleksi, kekurangan biaya, kekurangan staf yang terlatih dan profesional dan lain-lain. Akhir-akhir ini timbul pendapat bahwa banyak perpustakaan di Indonesia kurang memperhatikan pelayanan pengguna. Seringkali pustakawan yang kualifikasi baik tidak di tempatkan di bagian pelayanan. Sepertinya kebanyakan pustakawan Indonesia sibuk dalam katalogisasi dan klasifikasi. setiap pustakawan melakukan sendidri katalogisasi dan klasifikasi, sehingga tidak mempunyai waktu untuk menyelenggarakan pelayanan pengguna yang lebih canggih. Askford dan UKKP (1993) menggambarkan bahwa tugas pustakawan akan berubah di masa depan. Teknologi komputer diadopsi untuk menangani kebanyakan aktivitas perpustakaan. Pada awalnya secara tradisional pekerjaan seleksi dan dukungan kepada pengguna mendapat sedikit perhatian. Di lain pihak, pustakawan memberi banyak perhatian pada pekerjaan pengadaan, katalogisasi dan sirkulasi. Menghadapi tahun 2000 ketika tehnologi komputer dan jaringan tumbuh dengan cepat makin sedikit pekerjaan manual dalam pengadaan, katalogisasi dan klasifikasi (lihat Gambar 1). Pengguna bersama berbagai sumberdaya akan banyak terjadi. Oleh karena itu sikap dan pandanagan pustakawan harus berubah. Dampak dan peranan yang berubah dari tehnologi informasi memperluas peranan perpustakaan tradisional jauh dari luar pelayanan yang didasarkan pada koleksi buku dan materi tercetak lainnya, kesan yang begitu melekat pada perpustakaan. Sekarang perpustakaan yang modern harus melayankan Berikut adalah transkripsi teks dari gambar yang Anda berikan:produk dan jasa informasi baik tercetak maupun elektronik. II. Kecenderungan Pelayanan Perpustakaan Kahar (1995) menyatakan bahwa kebutuhan untuk memperoleh informasi yang tepat dan cukup pada waktu yang tepat telah memotivasi orang untuk mengembangkan sistem informasi untuk memuaskan maksud mereka secara fungsional. Pelayanan perpustakaan telah berkembang secara tepat sejak kebutuhan akan informasi telah menjadi sebuah bagian yang penting dalam sebuah aspek kehidupan. Akhir-akhir ini perkembangan dan penggunaan pangkalan data terpasang mengalami kemajuan yang pesat di negari industri dimana tersedia pangkalan data untuk berbagai subjek. Di Saudi Arabia, bagian pelayanan informasi terpasang menelusur berbagai pangkalan data iptek nasional yang diproduksi oleh King Abdulaziz City for Science and Technology (KACST), begitu pula dengan ratusan pangkalan data internasional dari Amerika Serikat dan Eropa seperti DIALOG, CRBIT, STN, NEWSNET, NEXIS/LEXIS dan EASYNET. Disamping itu Perpustakaan KACST telah mengembangkan pangkalan datanya sendiri untuk mempromosikan penggunaan bersama koleksi di Kerajaan. Mereka telah memiliki katalog induk dalam pangkalan data untuk majalah, katalog majalah berbahasa Arab dan pangkalan data informasi kilet. Di negara maju, pengguna internet untuk pelayanan perpustakaan telah berkembang secara luas. Melalui internet seseorang tidak perlu meninggalkan kantornya untuk mendapatkan informasi. Seseorang dapat menelusur informasi menggunakan Gopher atau Veronica atau Wasi (Ronny, 1995). Ada dua jenis informasi, yaitu (1) informasi bibliografi dan (2) informasi tekstual (Ronny, 1995). Di Amerika Serikat, berbagai pangkalan data nasional tersedia. Pengguna dapat mengakses pangkalan data tersebut menggunakan TELNET atau WWW, seperti pada LOCIS (Library of Congress Cataloging System), OCLC (Online Computer Library Centre), RLIN (Research Libraries Information Network) dan lain-lain. Di Hongaria telah diterbitkan direktoti pangkalan data yang terkenal: "Directory of Online Databases". Direktori itu diterbitkan oleh Quadra/Elsevier dan pada edisi Januari 1990 mendaftar 4465 pangkalan data yang diproduksi oleh 19950 perusahaan dan dijual Oleh 645 agen penjual. Perubahan teknologi dalam pelayanan perpustakaan membutuhkan peningkatan sumberdaya manusia dalam semua aspek. Pustakawan merupakan aktor utama dalam keberhasilan pelayanan perpustakaan. Dengan demikian pelatihan dan aktivitas peningkatan keterampilan yang diperlukan. Sayangnya pengalaman mengatakan bahwa dana untuk peningkatan keterampilan di negara-negara berkembang sangat terbatas. Padahal jelas bahwa kebutuhan untuk pelatihan dan dukungan lainnya sangat kritis bagi keberhasilan pelayan perpustakaan. Tanpa peningkatan kemampuan pustakawan, sistem otomasi perpustakaan akan mengarah pada pelayanan yang tidak efisien. III. Kecenderungan Katalogisasi di Negara Maju Untuk melihat kecenderungan katalogisasi di negara maju sebuah studi literatur terbatas telah dilakukan. Satu kesimpulan dapat ditarik bahwa kebanyakan pustakawan di negara maju tidak melakukan katalogisasi secara sendiri-sendiri. Banyak jaringan katalogisasi tersedia di sana. Hal itu dimulai ketika ledakan informasi terjadi, dan di lian pihak perpustakaan mengalami dampak dari kesulitan ekonomi. Untuk mengatasi itu pustakawan mulai merasa pentingnya penggunaan bersama sumberdaya. Berbagai cara pemecahan masalah ditemukan oleh beberapa negara maju tergantung pada keadaan negara itu Di Inggris dibentuk sebuah pusat sumberdaya tunggal (BLDSc), Jerman dan Perancis lebih suka jalan keluar dengan banyak pusat sumberdaya yang lebih kecil, dipilih oleh bidang tematis. Di Amerika Serikat ad beberapa pusat sumberdaya, dua diantaranya adalah OCLC dan RLIN. Untuk menghemat uang dan waktu, mereka juga merasakan kebutuhan akan penggunaan bersama fasilitas katalogisasi. Untuk mengetahui lebih jauh pelayanan katalogisasi yang tersedia dari beberapa organisasi jaringan dibawah ini akan dijelaskan secra singkat beberapa jaringan yang ada di Amerika Serikat dan Inggeris. 1. OCLC Online Computer Library Center, Incorporated OCLC merupakan pionir dalam memberikan pelayanan terpasang untuk katalogisasi pada tahun 19971. OCLC adalah organisasi keanggotaan perpustakaan nir laba. OCLC selalu berusaha untuk mencapai tujuan umumnya yaitu memberikan akses lebih lanjut terhadap informasi dunia dan mengurangi biaya informasi. Beberapa jasa yang diberikan oleh OCLC yang berhubungan dengan katalogisasi adalah:OCLC Union Union Catalog (OLUC) : pangkalan data bibliografi yang paling lengkap dan paling besar di dunia. Banyak perpustakaan menggunakan OLUC dan jaringan telekomunikasi terkomputerisasi dari OCLC untuk memproses materi dan informasi yang digunakan bersama. PRISM service : pelayanan katalogisasi dan pinjam antar perpustakaan terpasang. Pangkalan data ini mencakup 32 juta judul materi dari berbagai bentuk, seperti buku, terbitan berseri, audiovisual, peta, arsip/manuskrip, rekaman suara, lembaran musik dan file komputer. OCLC CJK Plus system; sistem terpasang yang bekerja pada Microsoft Windows, yang memungkinkan pengguna mengkatalog dan menelusur materi perpustakaan dalam bahasa Cina, Jepang dan Korea (CJK). OCLC CAT CD450 system; sistem katalogisasi dengan CD-ROM yang berisi sebagian dari OLUC dan termasuk tujuh pangkalan data. Promptlat service; memberikan pelayanan copy cataloging secara otomatis, dengan campur tangan staf yang minimal. Masih banyak pelayan yang diberikan oleh OCLC, yang bila dituliskan semua akan membuat tulisan ini menjadi panjang. OCLC memberikan pelayanan di 61 negara dan 20.926 perpustakaan di dunia, dengan kebanyakan aktivitas terkonsentrasi di Eropa dan Asia. Dengan adanya internet, OCLC juga dapat diakses dari internet. 2. Research Libraries Information Network (RLIN) Research Libraries Information Network (RLIN) adalah sistem manajemen dan penemuan kembali informasi yang digunakan oleh ratusan perpustakaan diberbagai bidang, pusat arsip dan lain-lain, untuk keperluan katalogisasi, pinjam antar perpustakaan, pengawasan arsip dan manuskrip dan membangun pangkalan data international dalam informasi bibliografi. RLIN memiliki katalog induk terpasang untuk lebih dari 63 juta judul. Disamping itu pengguna dapat mengakses ESTC (the English Short Title Catalogue), pangkalan data dari judul-judul dalam bidang kebudayaan, literatur dan bahasa Inggris. RLIN juga memiliki authority files untuk nama dan subjek dari Library of Congress, serta tesauruns untuk3. Bimingham Libraries Cooperative Mechanisation Program (BLCMP) BLCMP didirikan pada tahun 1969 sebagai sebuah patungan dari perpustakaan-perpustakaan di Birmingham, dibantu oleh pemerintah untuk menyadarkan keuntungan-keuntungan dari pendekatan penggunaan bersama terhadap komputerisasi perpustakaan. BLCMP memiliki 14 juta cantuman bibliografi yang tersedia bagi anggota BLCMP. Pangkalan data BLCMP mencakup: Katalog induk BLCMP, British National Bibliography, Library of Congress, Whitabirs Books in Print, BLDSc, British Catalogue of Music, Lilla Catalogne of India Languages, dan lain-lain. Cantuman dalam pangkalan data BLCMP menggunakan format MARC (Machine Readable Catalogue).