Engaging the Digital Native Generation in Cultural Digital Preservation: Strategies and Approaches for Libraries and Librarians in the Digital Age 4.0

Libraries, as information management institutions, have a very important role in the latest era of society, the 4.0 era, where technology is a major part of everyday life (Oktavia, 2019). Although information in this era is easily accessible, the ability to filter the abundance of information needs to be well organised. Libraries in Indonesia certainly have directions and policies to be able to maintain alignment with the progress and development of knowledge needs in the industrial era 4.0 (Permadi ez al., 2022). The development of digital technology in the digital era 4.0 has brought significant changes in the way young people interact with information, culture and cultural heritage. In the digital 4.0 era characterised by advances in digital technology, the younger generation known as digital natives have an important role in the use and interaction with digital technology. The digital native generation grows up and lives in a digitally connected environment, where information and cultural content can be accessed casily through digital devices. Cultural preservation in digital form is becoming increasingly relevant in an efforc to maintain a rich and diverse cultural heritage. To achieve this goal, libraries and librarians need to develop strategies and approaches that suit the characteristics of the digital native generation. 'T'his effort should be based on a strong understanding of the needs, preferences and capabilities of the digital native generation in dealing with digital culture. The library's role in preserving the national cultural document heritage is a cultural responsibility attached to the library (Rahayu, 2017). The library's role as a cultural place that serves as a link to the past and an important foundation for the future cannot be ignored (Safira e# al., 2020). Cultural digital preservation involves the transfer, storage and management of digital content to ensure its sustainability and accessibility. Preservation according to Pendit (2008) is "any action taken to maintain and extend the period of use of library materials and the information contained therein. In addition, digital preservation can also be defined as an effort to ensure that digital materials are not subject to damage and technological change". Digital preservation in its activities also involves several activities, ranging from making copies (duplicates) of digital materials to be stored to digital transformations that tend to be complex (Pendit, 2009). The use of digital information systems, including in the context of cultural digital preservation, has a significant impact on user behaviour (Purnomo ez al., 2022). Feather et l. (1996) define preservation as a series of preventive activities aimed at protecting and preserving library collections, with the aim of ensuring their availability, accessibility and utilisation. In addition, Basuki (1991) states that "preservation covers all aspects of preserving library and archive materials, including management policies, finances, human resources, storage methods and techniques”. "Preservation needs to be understood in a broader sense. To understand it, we can refer to the human desire to interact with others in expressing their feelings and thoughts. In expressing these feelings and thoughts, there are two ways that can be used, namely directly and indirectly. In the direct way, communication is done verbally to the other party, with or without the use of communication tools. However, in an indirect way, media is nceded to store or record what is to be communicated” (Sudarsono, 2006). Preservation involves a series of preventive measures to protect and ensure that library collections can be accessed and used. In addition, Preservation also covers various aspects of preserving library materials, and archives, such as policy setting, financial management, resource management, and storage methods. According to Lee (2001), digitisation is defined as the process of converting analogue signals or codes into digital signals or codes. In other words, digitisation involves the conversion from analogue form to digital form. In some definitions, the terms "Conversion" or "Capture” are often encountered, which basically have the same meaning as digitisation. Deegan & Tanner (2002) are also in line with this view, stating that digitisation is the process of converting physical or analogue form into digital form. Meanwhile, Feather ez . (1996) define digitisation as the process of transcribing data into digital form so that it can be processed through computer assistance. "Digitisation has main objectives in the fields of education, dissemination of knowledge, and preservation of the nation's historical heritage. With digitisation, libraries can store thousands of written works and works of art without being limited by time and space constraints” (Pendit, 2009). Digital preservation involves diverse strategies and techniques, including data migration, emergency recovery, metadata maintenance, content restoration, and monitoring of current technologies. It also includes the development of policies, standards and best practices in the management and protection of digital materials. In the context of libraries and other cultural institutions, digital preservation enables the storage and maintenance of vast collections, including books, journals, photographs, audio recordings, and videos in digital format. This allows for easier accessibility, increased efficiency, and wider dissemination of information. Overall, digital preservation is becoming an important component in the preservation of collections, ensuring the sustainability, accessibility, and continuity of valuable information and cultural heritage in this digital age. In the context of this research, the importance of libraries and librarians as the frontline in cultural digital preservation, by ensuring proper protection and management of digital cultural heritage so that it can be accessed and enjoyed by a wide audience. "With the advancement of technology in society, a new generation has emerged known as the Digital Generation or Digital native. Digital natives refer to young people who have grown up and lived in an era where the internet has become an integral part of their lives" (Helsper & Eynon, 2010). First used by Prensky (2001), the term "digital natives” describe a generation that is familiar with digital environments or digital technology, and the internet. Digital natives spend most of their time in contact with computers, video games, digital music players, mobile phones, video cameras, and other digital gadgets. Computer games, email, internet, mobile phones, and instant messaging have become an integral part of their lives. According to (Hasugian, 2011), "the digital native generation, also known as the internet generation, is a term used to describe the generation that was born during the rapid development of computers and the internet. They grew up and developed in the World Wide Web environment". Digital natives have several characteristics that distinguish them from previous generations, especially in terms of identity. They care a lot about their existence and often create accounts on social media such as Youtube, Facebook, Twitter, and so on to give proof of their existence to the world. This generation also tends to be more open, honest and open-minded when it comes to privacy. They share many aspects of their personal lives on Facebook statuses. Digital natives also crave control and freedom. "They don't like to be regulated or restricted. They want to have control over what they do, and the internet gives them that freedom. If they don't like a website, they can simply close it. They are also free to reject or accept friend requests on Facebook. However, if they support something, they will enthusiastically support it (Oktavia, 2019). Marteney (2010), categorises human generations into six categories, namely: "(a) the Greatest Generation (World War II, 1901-1924), (b) the Silent Generation (1925-1942), (c) the Baby Boomers (1943-1960), (d) Generation X (1961-1981), (e) the Millennials (1982-2002), and (f) the Digital natives (Generation Z or Internet Generation), starting from 1994 until today”. This latest generation, also referred to as the Gadget Generation, considers communication devices an integral part of their lives. Meanwhile, according to Oktavia (2019), "people who were born before the digital era but have adopted new technologies are considered digital immigrants, because they have to undergo a process of adaptation to the environment that uses these technologies". Digital natives, born and raised in the digital age, have an innate ability to use digital technology and interact with digital content. They have a preference for technology-based learning, sharing information through social media, and accessing information instantly through digital devices. Digital natives consider communication devices an integral part of their lives. "I'hose who were born before the digital era but adopted new technologies are considered digital immigrants because they have to adapt to an environment that adopts technology. Individuals who were born and grew up in the digital cra, especially when getting education at the basic level with the use of computers, are considered a digital native generation” (Oktavia, 2019). They have been accustomed to the use of computers from an early age, such as using online interactive quizzes, video games, mobile phones, the internet, YouTube, email, and so on. In the context of cultural digital preservation, this emphasises the importance of involving the digital native gencration in preservation cfforts, by adapting strategics and approaches that suit their characteristics. Digital cultural preservation involves not only the technical process of storing and preserving digital content, but also involves efforts to ensure accessibility, understanding, and appreciation of digital cultural heritage by the digital native generation. In this context, libraries and librarians have a crucial role in facing the challenges and opportunities in the digital era 4.0. In addition, libraries and librarians have a very important role as mediators and facilitators in meeting the needs of the digital native generation in cultural digital preservation. They are expected to adapt appropriate services and strategies to engage the digital native generation in cultural digital preservation. However, in-depth research on effective strategies and approaches in engaging the digital native generation in cultural digital preservation is still limited. "Libraries are like organisms that continue to grow and develop. Libraries always adapt to the times and try to understand the needs of their users, so that they become the first choice for users in finding information. This is what is meant by libraries following trends, so that libraries are not left behind" (Suwarno, 2016). By understanding some of the characteristics of this generation of digital natives, it is not surprising to see the rapid growth of Facebook, YouTube, and Twitter. These sites are places for digital natives to express themselves, to exist, and to have control and freedom. They can share notes on Facebook, quality links on Twitter, and inspiring videos on YouTube. Other sites that don't fit their needs will be forgotten and disappear over time. The rapid changes in the world are the reason for this phenomenon. we are, = <O>Meltwater social FIGURE 1. The Digital State of Indonesia in 2023 Source: Kemp (2023) According to a recent report by Kemp (2023), the digital situation in Indonesia in 2023 shows how Indonesians use digital devices and services. At the beginning of 2023, there were approximately 212.9 million internet users in Indonesia, with the internet percentage rate reaching 77.0 per cent. The number of social media users reached 167.0 million in January 2023, which is equivalent to 60.4 per cent of the total population. At the beginning of 2023, there were approximately 353.8 million active mobile connections in Indonesia, accounting for 128.0 per cent of the total population. From these statistics, it is clear how big the development of the digital native generation is in today's society. The use of information technology not only has an impact on social activities but also on the learning methods of digital natives. Their learning style is characterised by fast-paced learning and quick information processing, but sometimes they fail to concentrate due to their tendency to seck knowledge quickly and in a short period of time. They prefer to browse information rather than read it in depth. There is a difference between browsing and reading, especially in terms of the experience received. While reading a book is static, browsing information is dynamic. Digital natives prefer to gain knowledge from internet sources rather than libraries. However, a state-of-the-art library with the latest technology will not attract users if the managers are not prepared to manage this information institution to provide optimal services to the users. (Hasugian, 2011) states that librarians need to be actively involved in the development of electronic information resources, even if necessary, they can collaborate with other parties. Library organisations can undergo restructuring in order to achieve a new vision and role that is in line with the challenges and opportunities that arise in the era of electronic information networks. This research aims to fill this knowledge gap by analysing the strategies and approaches used by libraries and librarians in engaging the digital native generation in cultural digital preservation. In addition, this research also aims to identify strategies and approaches that are effective in engaging digital natives in cultural digital preservation. In this regard, the research will explore how libraries and librarians can adapt their services and programmes to meet the expectations and needs of the digital native generation, as well as ensure their active participation in digital cultural heritage preservation. As such, this research is expected to provide valuable insights for libraries and librarians in building closer relationships with digital natives and strengthening their role in digital cultural preservation. Through this research, an in-depth literature search and analysis of relevant case studies will be conducted. The data obtained will be systematically analysed to identify effective strategies and approaches in engaging the digital native generation in cultural digital preservation. Cultural digital preservation in the digital 4.0 era is not an easy task. Therefore, this research will make a valuable contribution in enriching our understanding of cultural digital preservation efforts and the important role of libraries and librarians in dealing with the digital native generation ‘The findings of this research are expected to provide a theoretical and practical foundation for libraries and librarians in dealing with the cultural changes faced by the digital native generation. Thus, this research will serve as a foundation for the development of relevant and effective strategies and approaches in engaging the digital native generation in cultural digital preservation in the future.

A. Type of Research This research aims to reveal the strategies and approaches taken by libraries and librarians in involving the digital native generation in cultural digital preservation in the digital era 4.0. The research method used is descriptive research with a qualitative approach. Through a qualitative approach, researchers hope to gain an in-depth understanding and comprehensive information on how libraries and librarians face challenges in maintaining digital culture in this increasingly digital era. B. Data Sources The research data was obtained through several sources, including interviews with key informants such as librarians, library managers, and the digital native generation involved in preserving digital culture. In addition, researchers also made direct observations of the activities and interactions of the digital native generation in the context of cultural digital preservation. Related documents, such as library policies, project reports, research articles, and other relevant documents were also used as important data sources in this research. C.Data Collection Method The data collection methods used were interviews, observation, and documentation. Interviews were conducted using semi-structured interview guidelines that had been compiled previously. Observations were made to see firsthand how the digital native generation is involved in cultural digital preservation activities. During the data collection process, researchers recorded observations and field notes using notebooks and stationery. Recording equipment was also used to record interviews to be used as a reference during data analysis D. Data Analysis Method Data analysis was conducted through a process of data condensation, data presentation, and conclusion drawing. Data condensation was done by analysing and simplifying data obtained from interviews, observations, and relevant documents. Data presentation was done by organising and presenting relevant data systematically to understand the research context. Drawing conclusions is done by analysing the information that has been collected to draw conclusions that are in accordance with the research objectives. By using a descriptive qualitative approach, this research is expected to provide a deeper understanding of the strategies and approaches taken by libraries and librarians in engaging the digital native generation in cultural digital preservation in the digital era 4.0.

Engaging the Digital Native Generation in Cultural Digital Preservation The digital native generation in Indonesia uses phones and smartphones more for internet access than laptops or computers, or other devices. They share more experiences or media through phone or smartphone devices than laptop or computer devices and tablet devices. From the figure below, it can be seen that media sharing via the internet on telephone or smartphone devices is 64.52%, laptop or computer devices are 35.11%, and tablet devices are 0.37%. Figure 3 presents statistical data on internet usage on electronic devices in 2023. FIGURE 2. Internet usage in electronic devices in 2023 Source: Kemp (2023) FIGURE 3. Online video content access data in 2023 Source: Kemp (2023) ~<O>Meltwater Based on data on access to internet usage through various devices as shown in Figure 4, it can be seen that the digital native generation in Indonesia tends to access more content in the form of visual media or online videos. From the results of the study, it was found that: 97.4% of them viewed various types of videos or other visual media; 66.2% of them viewed music videos; 53.1% of them viewed comedy videos, memes, and viral videos; 46.3% of them viewed tutorial videos; 40.5% of them viewed livestreaming videos; 37.6% of them viewed education-themed videos; 37.4% of them viewed product review videos; 33.3% of them viewed influencer videos; 28.5% of them viewed games-themed videos; and 25.5% of them viewed sports and highlights videos. The data shows that digital natives tend to usc internet access and online videos for entertainment, such as watching music videos, comedy videos, and viral videos. However, only 37.6% of them access educational videos FIGURE 4. Example of Digital Cultural Preservation by Youtube Content Creators Source: CXO Media (2021); Raya (2022) Looking at these results, it can be concluded that there is great potential for libraries and librarians to capitalize on the digital native generation's interest in visual content and online video in their efforts to preserve digital culture. By utilising digital platforms and online videos, libraries and librarians can provide digital natives with training, learning, and collaboration spaces on digital literacy, digital processing, and even other educational materials. This can help increase the role of libraries and librarians in maintaining and preserving digital culture in Indonesia. With the right approach and the right strategy, libraries and librarians can become important partners in integrating digital natives in the digital preservation of culture, and make a significant contribution to advancing libraries and meeting the needs of digital natives in the digital 4.0 era. In the context of digital preservation of culture, libraries and librarians can use digital platforms and online videos to deliver educational materials about culture, history, tradition, and cultural heritage in Indonesia. Through education-themed videos, libraries can provide information and knowledge related to cultural preservation to the digital native generation. In addition, libraries and librarians can also utilise video tutorials as a means to teach cultural digital preservation skills and techniques. By providing practical guidance on digital processing, digitisation of cultural materials, and digital preservation techniques, digital natives can be actively involved in preserving culture through digital media. "I would be happy if the library gives us the opportunity to be involved in cultural digital preservation. If there is a possibility of training programmes and workshop held by the library, we can learn about the technology used in digital preservation.” (Interview excerpt, 28 May 2023) "We would be happy if the library gives us the opportunity to be involved in cultural digital preservation. Perhaps we will also be taught how to access and use digital resources to learn about the culture in our own neighbourhood." (Interview excerpt, 1 June 2023) From the interview results, the two informants who are digital native Youtube content creators expressed their excitement for the opportunity provided by the library to be involved in cultural digital preservation. They consider it a valuable opportunity to learn and contribute to preserving cultural heritage through the use of technology. The first informant expressed her excitement that the library provides training programmes and workshops related to digital preservation. She stated that with such programmes, they would be able to learn about the technology used in digital preservation. This shows the informants' enthusiasm in honing their skills and knowledge related to digital preservation, so that they can effectively contribute to preserving cultural heritage. Meanwhile, the second informant was also excited about the opportunities provided by the library to engage in cultural digital preservation. She mentioned the possibility that they would be taught how to access and use digital resources to learn about the culture in their neighbourhood. This shows the informant's interest in learning and understanding local culture through the use of digital technology. Tt can be concluded that digital natives are interested and enthusiastic in taking an active role in digital cultural preservation. This illustrates that the collaboration space in online video content can also be used by libraries and librarians to invite digital natives to participate in cultural digital preservation projects. They can be encouraged to contribute to collecting, documenting and disseminating cultural information and materials through digital platforms that are accessible to many people. By connecting the digital native generation's interest in video and visual content with cultural digital preservation, libraries and librarians can expand the reach and impact of cultural preservation in the digital 4.0 era. They can be facilitators and providers of relevant resources, and help build awareness and understanding of the importance of preserving culture through digital platforms B. The Role of Libraries in Facing the Digital Native Generation 1. The role of libraries in the digital native era is very important in bridging the gap between the digital native generation and the abundant access to information. The following are some of the important roles of libraries in the digital native era: Reliable Digital Information Resource Provider Libraries play a central role as a trusted and verifiable source of information. In an era where information can be easily disseminated and produced by anyone, libraries become institutions that provide access to accurate, verified, and quality sources of information. Libraries can provide digital resources that are relevant to the interests and needs of the digital native generation. Through comprehensive digital collections, libraries can provide access to educational and entertainment content that suits the interests of this generation. Digital Literacy Centre By tapping into the digital natives' interest in video and visual content, libraries can become digital literacy centres that help them develop skills and understanding on how to use digital technology wisely. Libraries can organise training, workshops and educational programmes that strengthen the digital literacy of digital natives. Liaising between Digital and Conventional Cultures Libraries can act as a bridge between the digital culture that is dominant for digital natives and the conventional culture that is rich in cultural heritage. Using digital platforms, libraries can introduce and promote traditional cultural treasures and facilitate collaboration between digital natives and cultural stakeholders. Curating Digital Culture and Information Processing In an era where the amount of information available is enormous, libraries have an important role in curating, managing and processing information. This includes cataloguing, indexing, and metadata to make it casier for users to find and use the information they need. Libraries can act as digital curators of culture by collecting, managing and preserving cultural materials in digital form. Data showing the digital native generation's interest in video and visual media can be used as a reference in presenting cultural content that is interesting and relevant to them through digital platforms. Encouraging Collaboration, Creativity, and Participation Libraries also act as spaces for collaboration, creativity and participation for the digital native generation. Through facilities such as reading rooms, study rooms, o creative labs, libraries provide a place for users to work together, share ideas, and 6. 7. develop their creativity. Libraries can encourage collaboration and participation of the digital native generation in cultural digital preservation efforts. They can be invited to contribute to the collection and documentation of cultural materials, and share their knowledge and experiences through digital media. This can increase the involvement of the digital native generation in preserving and promoting culture in the digital era. Technology and Internet Access Service Provider Libraries can provide technology services and internet access for digital natives who may not have adequate access at home or school. They can provide access to digital devices, Wi-Fi, and other digital resources that these generations need to access online content relevant to their interests and needs. Digital Preservation of Culture In the digital native era, libraries have a responsibility in cultural digital preservation and preservation. This involves collecting, processing, and preserving digital materials that represent the culture and history of a community, including digital archives, audio and video recordings, and websites. Overall, libraries in the digital native era play an important role in providing access, educating, and providing services that are relevant to the needs of the digital native generation. Libraries must continue to adapt to technological developments and user needs in order to effectively fulfil their role in facilitating access to and use of information that benefits the community. C. The Role of Librarians in Facing the Digital Native Generation Librarians have a crucial role in dealing with the digital native generation and supporting the use of information technology in the library environment. Here are some of the roles of librarians in dealing with the digital native generation: 1. Digital Content Curator Librarians can act as digital content curators by identifying, collecting, and managing digital content that is relevant to the interests and needs of the digital native generation. By sclecting and organising quality digital collections, librarians can help digital natives find resources that support their learning, entertainment and personal interests Digital Literacy Mentor Librarians can be digital literacy mentors for digital natives. They can provide guidance, training and advice on the wise use of digital technology, online safety, information evaluation and mastering the digital skills needed to optimize their access to digital content. Facilitator of Collaboration and Creativity Librarians can act as facilitators of collaboration and creativity berween digital natives. They can create physical and virtual spaces in the library to facilitate collaboration, discussion and exchange of ideas between these generations. Librarians can also develop creative and innovative programmes that encourage digital natives to produce their own digital content, such as vlogs, podcasts, or digital artworks. Digital Collection Manager Librarians are responsible for managing the library's digital collections, including ebooks, electronic journals, databases, and other digital resources. They ensure casy and efficient access to these collections, perform maintenance and updates, and ensure continued and sustainable access to digital information resources. Service and Assistance Providers Librarians provide services and assistance to digital natives in solving technical problems, gaining access to information resources, and understanding the features available in the library's digital platforms. They provide usage guidance, respond to queries, and provide support in utilising the library's digital resources. Provider of Educational Programmes and Cultural Activities Librarians can develop educational programmes and cultural activities that combine digital technology with cultural preservation efforts. For example, they can organise digital literacy workshops, creative learning using digital media, or digital exhibitions that introduce cultural heritage to the digital native generation. Innovation and Development Librarians play a role in identifying and implementing innovations in library management and services to address the needs of the digital native generation. They keep abreast of technological developments and trends in the information industry to enrich the user experience and expand access to digital information. With these roles, librarians can support digital natives in optimising the benefits of internet access and the digital content they consume. Librarians can also help them develop strong digital literacy, maintain online safety, and udilise digital technology as a tool t learn, collaborate, and participate in cultural digital preservation efforts. In addition, librarians can also be the link between the digital native generation and digital culture and heritage. Librarians can curate relevant digital content, such as digital archives, digital artworks, or historical recordings, and make them easily accessible to digital natives. Librarians can also develop special programmes or events that combine culture and technology, such as digital exhibitions, virtual tours, or collaborative projects that engage digital natives in enriching and expanding their understanding of culture through digital media. In dealing with digital natives, librarians also need to adopt an inclusive and usercentred approach. They must understand the needs, preferences and expectations of digital natives in relation to information access and technology use. By doing so, librarians can design relevant services, adjust communication strategies, and create a library environment that is friendly to digital natives. In conclusion, the role of librarians is crucial in dealing with digital natives and supporting the use of information technology in the library environment. By being information technology experts, digital literacy developers, information guides, digital collection managers, service and assistance providers, and innovators, librarians can engage the digital native generation in cultural preservation and development through an approach that suits the digital 4.0 era. D. The Role of the Digital Native Generation in Cultural Digital Preservation The digital native generation, who grew up in the era of digital technology, has an important role to play in the digital preservation of culture. They can contribute to maintaining and expanding the understanding of culture through the use of digital technology. Here are some of the roles that digital natives can play in cultural digital preservation: 1. 2. Digital Content Contributor Digital natives can be active contributors in cultural digital preservation by creating and publishing digital content related to local culture, history, and heritage. They can create documentary videos, blogs, podcasts, or other digital media to share their stories, experiences, and knowledge about the cultures they know. Actors of Technology Use The digital native generation has a higher understanding and technological prowess compared to previous generations. In the context of cultural digital preservation, they can act as the main actors in utilising digital technology to collect, archive and distribute cultural information digitally. They may use social media, video sharing platforms or websites to share and promote relevant cultural content. Cultural Preservation Advocate The digital native generation has wide access and the ability to spread information quickly through social media and online platforms. They can become cultural Preservation advocates by voicing the importance of preserving and conserving culture through online campaigns, petitions, or discussions in digital communities. They can raise awareness about cultural values, encourage active participation in Preservation efforts, and support existing cultural Preservation initiatives. I'hey can use their technological expertise and knowledge to raise awareness about the importance of preserving cultural heritage. Through social media, youtube, blogs, or other platforms, they can promote their culture and encourage others to engage in cultural digital Preservation. Users of Educative Digital Content Although the data shows that only a small proportion (37.6%) of digital natives access educational content onling, they still have the potential to become users of educational digital content related to cultural digital preservation. By supporting the access and use of culture-related educational content, digital natives can enrich their knowledge of cultural heritage, increase their understanding of the importance of Preservation, and even contribute to spreading that knowledge to others. Guardians and Heirs of Digital Culture Digital natives can also act as custodians and inheritors of digital culture. With their technological prowess, they can take on the role of preserving and storing digital content that has cultural value, such as photos, videos, stories, or digital artworks. They can become custodians of the digital archives of the families, communities or cultural groups they are involved in, ensuring that the digital heritage can be passed on to future generations. Engaging the digital native generation in cultural digital preservation is key to ensuring that our cultural heritage remains alive and relevant in this digital age. Their roles as collectors, curators, content creators, active users, advocates and collaborators make valuable contributions to the preservation and development of accessible culture for all . An Effective Strategy for Digital Cultural Preservation by Involving the Digital Native Generation Engaging the digital native generation in cultural digital preservation is an important strategy for libraries and librarians in the digital 4.0 era. The digital native generation, who grew up in a digital technology environment, has great potential to contribute to cultural preservation and development through the use of technology. Here are some strategies that libraries and librarians can implement in engaging the digital native generation in cultural digital preservation: 1. 2. 3. 4. 5. Digital Education and Literacy Libraries and librarians can organise digital literacy education and training programmes aimed at the digital native generation. This programme can help them understand the value and importance of preserving culture in digital form and provide them with the skills and knowledge needed to use digital technology for this purpose. Collaboration and Participation Actively involve digital natives in cultural digital preservation projects through collaboration and participation. Libraries can invite them to contribute to collecting, curating and managing digital content related to culture, such as photos, videos, stories and other cultural heritage. This way, digital natives can feel ownership and be directly involved in cultural preservation efforts. Utilisation of Social Media Libraries and librarians can utilize social media as a means to connect with the digital native generation. They can use platforms such as Facebook, Instagram, YouTube, or TikTok to share cultural digital content, organise creative competitions or challenges related to culture, and encourage active participation of the digital native generation in cultural preservation activities. Development of Digital Apps and Platforms Libraries can develop or utilise apps and digital platforms that appeal to the digital native generation to access and interact with cultural content. These applications can be educational games, virtual guides, or interactive cultural story-sharing platforms. By providing an engaging digital experience, libraries can attract the interest and engagement of the digital native generation in cultural preservation. Libraries and librarians need to keep abreast of new technologies relevant to cultural digital preservation. They can introduce technologies such as augmented reality (AR), virtual reality (VR), or artificial intelligence (AI) to digital natives as innovative ways to explore and delve deeper into culture through immersive digital experiences. Engaging the digital native generation in cultural digital preservation is an important efforc in preserving cultural heritage and realising inclusive access to cultural information and knowledge. With the right strategies, libraries and librarians can harness the potential of the digital native generation to meet the challenges of cultural digital preservation. ‘Through education, collaboration, utilising social media, developing digital apps and platforms, and introducing new technologies, digital natives can become active agents of change in preserving and promoting cultural heritage. In addition, it is important for libraries and librarians to continuously monitor technological developments and digital trends relevant to cultural preservation. By understanding the needs and preferences of digital natives, they can adapt library services and programmes to attract their interest and engagement. Librarians also need to play the role of facilitator, mentor, and guide in guiding the digital native generation in utilising digital technology effectively for cultural preservation. In the digital era 4.0, involving the digital native generation in cultural digital preservation is not an option, but a necessity. By involving them, libraries and librarians can ensure that our culture remains alive, relevant, and accessible to future generations. This is an important step in maintaining cultural diversity, strengthening cultural identity, and ensuring our cultural heritage remains alive and thriving in the ever-evolving digital age. F. The Right Approach to Digital Cultural Preservation by Involving the Digital Native Generation In the digital 4.0 era, engaging the digital native generation in cultural digital preservation requires a suitable approach for libraries and librarians. Here are some approaches that can be used: 1. Utilisation of Digital Technology Libraries and librarians can utilize digital technology as a means to introduce and preserve culture to the digital native generation. For example, the use of onlin platforms, interactive websites, or mobile applications that allow digital natives to access cultural digital collections in an easy and engaging way. Digital Content Curation Librarians can play a role in curating cultural digital content that is relevant and interesting to digital natives. They can identify, collect and manage content such as photos, videos, audio recordings and digital stories that illustrate cultural richness. In this way, digital natives can experience cultural diversity through digital mediums. Digital Education and Literacy Digital education and literacy is an important approach to engage the digital native generation in cultural digital preservation. Librarians can organise training programmes and workshops that help digital natives to understand the importance of digital cultural preservation, the wise use of digital technology, and information assessment skills. Collaboration and Participation Engaging the digital native generation through collaboration and participation is an effective approach. Libraries can work with schools, colleges, communities, or digital native individuals to develop digital cultural preservation projects. In this case, digital natives can act as researchers, content creators, or digital cultural preservationists. Promotion and Active Engagement Promotion through social media, blogs, or special events can be used to increase the awareness and involvement of digital natives in cultural digital preservation. Librarians can organise competitions, workshops, or discussions that involve digital natives to share their stories, knowledge, or experiences related to culture. Digital Experience Enrichment Librarians can develop engaging and interactive digital experiences for digital natives. For example, virtual tours to historical sites, digital film screenings, or online exhibitions that engage digital natives to explore and understand more about culture through engaging digital experiences. With the right approach, libraries and librarians can effectively engage digital natives in cultural digital preservation. This is important for preserving cultural heritage and ensuring the younger generation stays connected to their cultural roots in the ever-evolving digital age Challenges Faced in the Digital Preservation of Culture by Involving the Digital Native Generation Involving the digital native generation in cultural digital preservation is not without its challenges. Some of the challenges faced in this process include: 1. Lack of Interest in Cultural Content Data shows that digital natives tend to be more interested in visual and entertainment content such as music videos, comedy, and memes, rather than cultural or educational content. The main challenge is how to arouse their interest in engaging in cultural digital preservation. Creative and innovative efforts are needed to convey the value and relevance of cultural content to the digital native generation so that they can be more actively involved. Lack of Awareness of the Importance of Cultural Preservation The digital native generation may be less aware of the importance of cultural preservation and digital heritage. They tend to focus on trending content and ephemeral consumption. The challenge in this case is how to raise their awareness of the cultural value, history, and identity contained in digital culture, as well as the positive impact that can be had through cultural preservation. Limited Understanding of the Preservation Process Digital natives may not fully understand the technical processes and methodologies involved in cultural digital preservation. They may lack familiarity with the archiving, metadata, and risk management practices required to maintain the sustainability and accessibility of cultural digital content. The challenge at hand is how to provide education and training to the digital native generation on the importance of digital Preservation techniques and how they can contribute to the process. Technical Challenges in Archiving and Preserving Digital Content Cultural digital preservation involves technical challenges such as secure archiving and managing the risk of data loss. Digital natives need to be educated on the need for good data backup, metadata management, and safe storage practices. They also need to be educated on the importance of maintaining the integrity and authenticity of digital content for future generations to learn from and access. Rapid Technology Change Technology continues to evolve rapidly, and the digital native generation tends to follow new trends. The challenge is to ensure that digitally stored cultural content remains accessible and compatible with future technologies. Efforts are needed to adopt open standards and formats that can be maintained as technology changes, so that cultural content remains relevant and accessible to future generations. Sustainability and Maintenance Cultural digital preservation requires long-term sustainability in terms of technological infrastructure, financial support, and the active role of libraries and librarians. The challenge is to ensure that the resources required for cultural digital preservation are available and well-maintained so that they can be accessed by future generations of digital natives. To meet this challenge, libraries and librarians need to adopt inclusive, creative and sustainable strategies to engage the digital native generation in cultural digital preservation. This will help ensure that cultural heritage can be preserved and enjoyed by future generations in an ever-evolving digital age.

This research reveals the importance of engaging the digital native generation in culeural digital preservation. Internet access data shows that digital natives are more interested in visual content and online videos than cultural or educational content. Nonetheless, there are challenges to be faced. Libraries and librarians play an important role in meeting these challenges by developing digital services that appeal to digital natives, improving their digital literacy, and raising awareness of the importance of cultural preservation. Librarians also have a significant role to play in dealing with the digital native generation. They can be facilitators, teachers, and advisors in terms of digital literacy and cultural preservation. By understanding the needs and interests of digital natives, librarians can develop relevant programmes and facilitate their participation in cultural digital preservation. In addition, digital natives also have an important role to play in cultural digital preservation. While they may lack interest in cultural content, they can be content contributors, cultural preservation advocates, users of educational content, and custodians of digital culture. With their understanding of technology and extensive access to digital platforms, digital natives can play an active role in preserving and passing on digital culture to future generations. This research shows that involving the digital native generation in cultural digital preservation is important to ensure cultural sustainability in the digital era. Libraries, librarians, and digital natives need to work together to face challenges and capitalise on opportunities. With strong collaboration, cultural digital preservation can be well integrated into the current and future digital world